Pay per click marketing strategies have become extremely important for any business operating on the web, and they offer an alternative to spending a high amount of money in order to have your website search engine optimized (SEO). The value that paying for each click a visitor makes can be very high. The amount that each click costs can usually be measured in pennies, and a simple math formula of the amount of visitors your site sees and the number of those who make purchases can show you the profit margin you will have.
The SEO methods of advertising aren?t as fast as the pay per click method of advertising. Whether you have someone else set up your site to be optimized or if you do it yourself, it will either cost you more or use up your time. It can take up to six months before the major search engines have connected your site into their system. Pay per click advertising is faster because each time a person clicks on the button, it generates more traffic to your site, more interest in your product, and thus quicker sales for you.
Going with pay per click advertising services also enables you to anticipate more clearly what the outlook is in terms of your marketing plan. While SEO is often a great choice as a long term advertising strategy, there is no assurance that it?s going to remain the same. Search engines could modify their algorithm and you would need to get your website updated. Having to pay for every click tells you exactly what you?re purchasing and eliminates the prospect of making your investment at a bad time.
You can compare paying for pay per click services to leasing a building or a car. Over the long term, you?ll likely wind up paying out more for the services, but in the immediate future it will be a far cheaper solution. If you don?t have the available funds to pay for the optimization of your site, then paying for each visitor will cost far less in the beginning. Since you will have visitors rather quickly with this type of advertising, you will also pay off your slight investment quite quickly.
The choices that you need to make regarding advertising are important, and the pay per click method may be the quickest way to begin an online business. Online advertising can be done in many different ways, and there isn?t one way that is the best. All have their good points and their negative ones. A mix of both of these methods would be ideal, but if you don?t have enough start up money, then choosing the quick way to generate traffic to your website is the choice to make. Focusing on both your short term goals and your long term goals is important as advertising can be very expensive, even on the internet.
Source: http://worldinternetsummitspeakers.com/blog/11428/deciding-between-pay-per-click-and-seo/
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