By Brian Stelter
Published: May 16, 2012? The disruptive technology at hand is an ad eraser, embedded in new digital video recorders sold by Charles W. Ergen?s Dish Network, one of the nation?s top distributors of TV programming. Turn it on, and all the ads recorded on most prime-time network shows are automatically skipped, no channel-flipping or fast-forwarding necessary.
Some reviewers?have already called the feature, named Auto Hop, a dream come true for consumers. But for broadcasters and advertisers, it is an attack on an entrenched television business model, and it must be strangled, lest it spread. ?
At least one of the network owners, News Corporation [which is the majority owner of the National Geographic Channel], is no longer accepting Dish?s new DVR ads on any of its television properties. It and several other owners are examining whether they can sue Dish,?the same way they sued a maker of DVRs a decade ago, according to several people with knowledge of the deliberations, who insisted on anonymity to speak freely about the internal discussions. ?
Read the whole thing here.
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I applaud Dish for giving their customer a choice. With Auto Hop, I can skip the commercials on most of the PrimeTime Anytime shows by just enabling the feature right before the show begins. When my boss at Dish told me about this feature, I was so excited to try it out. I watched Revenge, Private Practice, and Grimm in the same amount of time it would have taken to get through two shows. Having Auto Hop saves me so much time for me to go do other things.
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