Developing That Connected Space Between The Cloud And Everything Else

Yoics is a startup with a cloud service that connects and networks devices to the cloud. It sounds simple enough but realistically the complexity in connecting devices?individually?into a network of shared features shows how primitive the general cloud is in its present form. Yoics, which this week received $1 million in a CrunchFund lead investment, is a service that?provides accesss directly at the core TCP service level to provide a “service level virtual private network.” It provides access for developers to their devices and apps, but also the ability to ?virtualize? various elements of the products so unique access can be provided. ?The?Yoics?API allows networked devices to be connected to or shared like any web service, while maintaining privacy and security for users. Yoics?abstracts the physical device itself to make distinct features available such as a the camera on a laptop or a smartphone. For Yoics, the cloud serves as a hub that it uses to layer services. Yoics automates the manual work it would normally take to manage devices. The virtualization aspect to this is key here. Most remote management services access the entire device, not discreet features. Yoics explains the complexity this way: In a world where everything is connected to the Internet, it is actually hard to network various devices to one another. This is especially true for the various silos of LAN and mobile devices from various makers. To make a device on a LAN remotely accessible requires the network router to be configured to open a port and for the remote user to know the (static) IP address and port number to access it. This type of complex configuration is typically beyond the skill set of most consumers and also creates a security vulnerability that can be exploited by a variety of threats. Yoics hits on a huge problem. The gap between device manufacturers is enormous. Each smartphone maker has different ways they ?configure their devices. Further, the cloud in its current form is not meant to accommodate networking between devices and their respective features. And it’s why the definition of that space between the cloud and everything else represents one of the biggest opportunities for the new year and well beyond. Here’s why. Everything is getting connected. Cars, houses, and any device imaginable will soon have the ability to connect with one another. But those devices have to connect via the cloud, each with

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